My Dear Friend,

I have a cutting-edge secret I want to share with you...

If you want to get noticed by the right audience and tired of seeing your competitors (even those with less experience than you) attract your clients, this could be the most eye-opening letter you will ever read.

But before we begin...

Something Very Important

Most people think the best way to go about this is to hire a professional photographer.

That’s not what this letter is about.

This letter is ultimately about doing it yourself.

The reason that’s important is because people relate to the real you more.

Being “Real” Online Was Hard

For Me At First
 

Yet I was able to transform my business in a way that I never thought possible.

If you find yourself falling flat gaining the dazzling results you want, there's a strategy that's so straightforward that it's easy to overlook.

Authentic Visual Storytelling...

Photos that act like a beacon to attract exactly who you want to attract are my secret sauce.

There is no “one size fits all” approach to amplifying your online presence and brand in today's modern world.

Yet in that very bold statement lies exactly what makes it…

Unique To You

You’re in the right place if you want to...

Reach a maximum connection with your most profitable and aligned audience in a snap without having to hire a bajillion people.

Not have to pretend to be anyone other than your true self, even if you're not a model or camera-shy.

I created a system based on exactly what I did that could help you out, more on that in a bit.

You Probably Should Know This

This isn’t my first rodeo-  I’m a “tell it like it is” kind of gal-- and--15 years of my life were spent on big photos shoots...

I styled everything from Vogue covers to making polyester sweats look so good that you would actually want to wear them- crazy but true.

And besides that, I have a B.B.A. degree in Marketing. The business education was handy when I founded FocusOnStyle.com in 1999.

It was great.

I was truly a mompreneur enjoying quality family time-- while growing a successful online business

Until The Big Shift Happened

Influencers took over.

At first the whole “influencer” idea seemed like a passing fad.

Until they took over the marketplace.

Their ubiquitous presence buried people who had years of experience.

Yet, the original influencer "posing" bandwagon was not for me.

Nor was I going to make do with a generic passport-like business photo. 

The whole image hoopla was looking bleak at first.

Even though I knew how critical it is to...

• Show a personality
• Differentiate myself, my brand and my business
• Not get lumped into the masse

Essentially, in today’s modern business world...

You can no longer “hide” behind your business or be “behind the scenes” if you choose to align with your most profitable audience so you can scale.

It's ironic that big corporations are trying to 'humanize' themselves because they know we don't trust them yet real people like you and me are doing just the opposite.

Here's the non-negotiable...

You have to be known as a human.

Even if you’re an introvert, not a model, or a normal everyday soul like me and you.

Here's the weird part...

My work or I have been in the media nearly 1,000 times.

Yet when it came to rebranding my business, doing the “photo thing” made me feel a little weird and uncomfortable.

I had to figure out how to not feel inadequate as the center of attention.

It was critical that I do....

Something Simple With Maximum Impact

If I wanted to be relatable yet aspirational to my most profitable audience.

If Superstars Can Do It Why Can’t I?

Clearly, I wasn’t a model, celebrity or mega guru...

So being in front of the camera made me feel self conscious. 

But I felt that if the famous people that I followed on social media showed up as themselves, why can't I?

The ease and confidence were infinitely more aligned with how I felt comfortable in getting out there and being myself.

Voilà- a new solution to my photo dilemma.

It worked. And it was stress-free.

I found that entrepreneurs and so many others out there were making a horrible mistake.

They were trying to have complicated branding photo shoots to position themselves like a “celebrity” in these staged and overly produced photos.

Yet…

The Big Names Are Doing Just The Opposite And Being Real

The entrepreneur trend for "branding" shots looked forced and contrived.

But why would someone create a wall between themselves and their most profitable audience?

By doing just that, they’d be hiding behind a staged persona like an actor in a play rather than authenticallybeing themselves which is...

Exactly what draws their ideal audience to them.

Kinda like shooting yourself in the foot on the way to the finish line.

I discovered something else...
​

Let’s Just Call This A Happy,

Profitable Accident

It started with the cover of my now best-seller book.

I had to get photos to the printer and couldn’t procrastinate anymore.

Rather than hire someone and explain to them how I want my photos to look,  I just took the photos myself...

I started with a rented camera that I couldn’t figure out how to operate so I switched to my iphone and laptop webcam.

Wowza.

People were shocked that photos so amazing did not involve hiring a photographer.

But wait-- there's more. A lot more. I got the bug.

I started taking my own photos for everything- social media posts, memes, quote cards, blog posts, publicity images, video covers, you name it.

Elevated selfies became my easy secret.

They turned into my little opportunity magnets that produced big results.

I Didn’t Have Only One Photo That I Used So Much That People Tuned Out But An Endless Library of Choices

I could produce so many different headshots whenever I needed them…

Without dealing with a photographer or the expense of a really good one who could make these photos look natural rather than staged.

I’ll tell you more about this in a bit.

Really-- setting up these shots becomes intuitive and super easy once you know how.

It’s all about getting and keeping the attention of your ideal audience, prospects, customers and clients until they are ready to open their wallets and buy into you.

Not to mention it's what works in today’s modern market.

And guess what?

These type of visual storytelling headshots create the magnetic bond with your best audience- because birds of a feather flock together.

Plus-- you are being authentically true to yourself.

I call that a win-win.

Who Needs This Amazing Secret?

Basically everyone who is ever online, especially for business.

Someone who is a:

​And this is good for those of you who use photos for promotional reasons like ads, book covers, speaker one-sheets, publicity, sponsorships and affiliates, business cards, the list goes on.  

It's Amazing For Videos Too!

​There's nothing worse than saying all the right things but the video is so distracting or off-brand that no one pays attention to you.

It's critical to take a still shot before you press record.

Photos also strategically set up the composition for your videos.

This way you don't go through the trouble of filming yourself only to be perceived in not the most advantageous way.

It's time to say goodbye to auto generated weirdo thumbnails on your video covers too because now you can upload your own best shot.
 

Your Visual Message Speaks Louder Than Words

• FACT: Studies show that in merely one-tenth of a measly second people form opinions of you based on your photos.
   
• FACT: Potential clients need just three seconds to decide whether or not they like you and are willing to do business with you in the future.
   
• FACT: To position yourself for success, you first need to understand that our brains our visual instruments (making over 35,000 decisions daily).

This is why...

Your photos, and the first impressions they make, can have a lasting and deep impact on the future of how you and your business are perceived.

In short...

 You’re A Swipe Right For Exactly The Audience, Clients, And Opportunities You Want To Attract--  Or Not

Don’t forget-- people kept asking me who took my photos.

They were shocked that it was only me and mostly my phone-- that's the secret sauce to real authenticity.

Time and time again, I found myself explaining how to...

• Determine what your most profitable audience actually wants to see.
   
• Stay on brand without being cheesy.
   
• Take stunning on brand photos with just what you have.
   
• Be relevant so you don’t date yourself out of the market.
   
• Become your own best photographer even if you can’t use a camera.

Suddenly my business focus shifted because I became an authority on brand authenticity. 
 

It lead to being featured in more media, more clients, more buzz, more revenue.

All from taking my own photos and showing others how to do the same.




The more I was asked about my process and saw…

The incredible boost these photos provide to elevate my brand and bring in exactly the kind of people I knew I could help with my programs and services.

I started to document the process.


Each step from brand building to how to set up the right kind of shot and be the best at being you without any photography skills or even fancy equipment was laid out to help others do exactly what I was doing.

I Realized That My Crazy Idea Wasn’t Just A Simple Tip

Think about it...

Photos that actually help promote you and your business are infinitely more profound than just any old picture because...

These headshots help "sell" you to your best, most profitable audience by being magnetic to just the people you want to attract.

The reason why I was able to create an advanced breakdown that goes deeper than the photo itself is I learned a ton about branding an image to "sell" on photo shoots for 15 years.

Magazine covers, ads, and catalogs are there to create the desire for you to buy the product, whether it be aspirational or service.

It's the same need we have in our imagery for our business growth.

I also learned how to finesse a shot:

• Lighting
• Composition
• Angle
• Fashion Styling
• Camera-Ready Makeup, Hair, and Beauty
• Setting and Set Design
• Visual Message
• Brand Story
• And all that good photographer stuff...

WITHOUT going crazy or using a fancy camera...

But just with what I had at hand.

Then you add my entrepreneurial business background and marketing degree to make it all come together, so the process becomes pretty simple to replicate.

It’s not just me.

This Is Not For Everybody

Some people like big branding shoots.

I get it-- being the center of attention on a photo set is very cool.

You get the photographer, a couple of assistants, hair, makeup, a stylist, rented or bought clothes, maybe a manicurist, possibly a location fee, and a catered lunch.

I did some Googling...

• Depending on where you live, the cost of a good branding shoot is usually upwards of $3500.
• A better photographer is upwards of $5K,  PLUS the cost of the glam squad.
• You can find brand photographers starting at $2100 in smaller areas.

If it's a full day and there's zero dilly-dallying-- tops, you can do about 8-10 fast outfit variations; usually half that.

You might not even own your photos outright and have to credit them with their watermark in your work!

You'll eventually-- after editing and retouching (sometimes extra)--
get enough photos to last about a month of content without getting redundant. You can't keep repeating the same outfit, same location.

You need more photos?

Rinse and Repeat. 

Now if the "branding shoot" is something that you still want to plan, organize, and implement, that's good for you.

However, it's critical that you know how to exactly convey how you want to be seen (in your mind, not theirs) and what results you are after to your photographer. SAH will give you what you need to get more hits than misses on your next shoot.

Or, you can also go to a big box store portrait studio...

• Step onto your mark, snap, go to the cashier. 
• Kinda a generic procedure. 
• Maybe you'll get a descent photo, probably not so hot.

In either scenario...
 

What You Have Is NOT Authentic.
 

If you absolutely want to do that kind of thing, it's ok for about 20% of the time.

In today's social and reality TV driven world...

 It's critical that 80% of the time you are your most authentic self to really bond with your audience.

So you may think, "why can't I just pick up and phone and take my own photos now?"

That's a logical response.

However...

Word To The Wise

You can't take any old photo and expect it to be magnetic.

I spent 15 years on photo shoots learning the "ins and outs" of what makes a photo appealing to others. And what does not.

If the composition is funky, or you look uncomfortable, or off brand, or weird and creepy, or boring... well, you ruin all your other efforts.

Research shows that we are an image based culture- our visual message creates a more powerful memory than words alone.

Your headshots must send the right message to be aligned with your authentic visual storytelling-- so you're real but look like you know what you're doing.

Expertise Is No Longer Enough To

Stand Out In A Crowded Market

If you feel overwhelmed, frustrated and losing confidence because you see other people getting the attention, tribe and clients you're after while you feel like you're spinning your wheels, going no where and scared  

Well,  it can get worse if you don’t do something different.

 If no idea what the missing link is, you just found it! 

Simply Amazing Headshots is your fast track to:

• Be front and center in your unique brand
• Show up on your terms, for your values
• Just the way you are today because your people want to see themselves in the real you
• Not have to depend on, hire, or organize a team to get you there
• Get what you want when you need it
• Become magnetic to your best audience by simply being you
   

​​YES, You're Getting A Lot Of Proven Pro Strategies Systematized With Everyday Tactics So You Can Make An Impact With Your Own On Brand Authentic Photos Right NOW! 

But that's not all...

HERE'S WHAT TO DO NEXT...